When businesses sign up for search engine optimization services, many of they think that once they’ve “turned on the SEO,” ranking highly on search results only requires them to watch and wait. However, while an experienced Calgary marketing company can indeed improve a business’s online search rankings to a degree, good results actually require much more than that. As Van Iderstyne put it, businesses who expect to see great results from their rankings should also give the effort to establish themselves as an authority in their field. This development of a reputation for value and authority should also take place both offline and online.
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